Friday, October 2, 2009

Garanimals for Grown Ups?



Does anyone remember Garanimals, a children's clothing line of mix and match separates introduced in 1972. Each respective animal represents a color and style to coordinate with any piece in that line. The concept is driven by the idea that how a child dresses will effect their self-concept.

Now, I saw the clothing line on the company website. These Gymboree type collections aren't exactly hip. Lots of thematic graphics and patterns. Not exactly fashion forward.

However, I did get to thinking. What if someone came up with a Garanimal type line for adults? I have seen enough adults in my day who look like they just grabbed whatever looked sort of clean from the hamper and rolled out the door.

What if there was a Cougar line filled with cheetah prints, low cut shirts, and leggings with some metallic thrown in for good measure? How about Cougar prey for 20-something slackers? Baggy pants, backwards baseball caps, and bling? The sloth line for balding middle aged divorced men of Hawaiian shirts, cargo shorts, and same baseball caps. The hippo line for heavy-set county fair attendees or poly blend slacks with elasticized waistbands, track suits, and over blouses.

Then again, since these folks already wear said clothing, perhaps we should go with a more fashion forward look.

Clothes do make the man...or woman...or child. Fashion is a form of self-expression and an art form.

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