Wednesday, September 2, 2009
Insolia, Where Science Meets Sexy!
Despite its title, Shoenogomy, this blog has transitioned to the realm of social and cultural commentary with an occasional nod to fashion and footwear.
As I spend quite a bit of my free time researching online, I occasionally come across a product which commands my attention enough to try it out. In "In Style", I first read about Insolia High Heel Inserts. By my bio, you know I have a "predilection for heels." Necessity is the mother of invention and probably more than a few online purchases.
The brainchild of world renowned podiatrist Dr. Howard Dananberg and two MIT alums, Brian G.R. Hughes and Paul Rudovsky, Insolia transfers weight from the ball of the foot back to the heel by "placing the foot in the optimal position for high heels."
As Hughes explains, "about 25 percent of the weight that would have slid down to the toe remains back at the heel. Cupping the heel increases the contact area and reduces the peak force by 50 percent. It creates the very strong illusion that you are wearing a heel that is about half the height of the one you are actually wearing."
Insolia, constructed from an anti-bacterial material, are transparent, allowing your designer labels to show through. These are not your mother's Dr. XYZ. If this new technology, pegged by the company website as "where science meets sexy" did the job, I was willing to risk my four-inch Louboutin's. I followed the simple instructions, inserted in my Prive pumps, and voila! I slid on my heels and wore comfortably for three hours!
Insolia Inserts can be used with any kind of heel, from pumps to wedges; stilettos to peep toes. The inserts are sold by shoe size and, as they are not transferable from shoe to shoe, are available in packages of three.
As soon as I am finished writing this blog, I intend to purchase at least two more sets so all my heels will be covered!
And if you act now...
Thanks to company president Michael Backler, President of Insolia/HBN Shoe LLC, all Shoenogomy readers will receive 10% off their order! Simply enter coupon code shoenogomy when placing your order!
The Insolia website is http://insolia.com/
I'd love to hear your comments!
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